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Communication Performance Analysis

key account management sales

Communication is KEY! COPA helps! An artist in communication is that person who can interact to the communicative preference of the other. An Artist with a capital letter is that person who, besides that, consciously deals with his own communicative preferences, limitations and chances. This applies to organisations as well as people. For this reason communication scientists put the focus…

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Sales in 2019

Account planning Sales

SALES in 2019? Hopeless! Unless…… I know them well. These days, thousands of salesmen walk around thinking they can convert the prospect to a client with an average product presentation and some small talk. My most important message to them: become fast, smart and empathic or sell your house in advance. Rude? Perhaps, but also honest and realistic. The world…

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Culture Change (international)

Without acknowledgement of local culture, no (inter)national change! More and more often, multi branch or multinational companies ask for uniform ways of working. This to monitor (multi) national branches’ performances and govern on critical performance indicators. In case of required change, very often templates for change are being made in head offices, from an assumed cost efficiency perspective, with the…

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